I had the pleasure of meeting Michelle Emerson, CARTA's marketing coordinator at Charleston's Greenfair. It was obvious as we spoke that for Michelle public transportation isn't just a job, it's a passion. Michelle takes advantage of the bus herself whenever possible and has taught her kids to ride as well. Michelle pointed out everyone needs to be prepared for any eventuality, they may find themselves carless or going to college or work someplace like Chicago or NYC, where utilizing public transportation is the norm. Knowing how to take advantage of public transportation if necessary is actually a life skill that encourages independence and confidence to allow one to live and travel anywhere. I know I myself never considered the bigger picture when it came to teaching my kids about public transportation. Food for thought if you have children at home! I enjoyed talking with Michelle and hearing her ideas about public transportation as well as some of her marketing concepts to make people more aware of CARTA's services. Michelle is a true ambassador for CARTA and public transportation in general!
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